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Kit Public Libraries Testimony
PERSONAL
PROMOTION PROGRAM
To help promotion of the book the author will carry out
the following:
Author has
conducted market research – target
market Christian and western, has identified other authors who sell to the
readers his work will appeal to.
Author talked to 35 groups and writing conferences this past year, and did 30 book signings – is scheduling over 100 such appearances in the coming year. To further gain visibility author did over 150 articles and short stories including 4 short story collections and will continue to do so. (ongoing list of events in journal section of website)
Author has substantial database of friends, coworkers, former readers, people associated with the chambers of commerce he served over the years, and others. These direct leads will be individually solicited.
Author will prepare a media kit containing a press release, picture and writing bio, and will lead public appearances with efforts to have the book reviewed or be interviewed by the local paper and radio/TV appearances (see contact strategy below) – will send press kits to all former places where there is a strong point of contact (former chamber of commerce connections – places lived – strong family or friend support) – and finally will try for coverage in other areas as well. Posted online downloadable version of press kit to expedite process.
Author will attempt to get the book reviewed in the communities above, and will approach other review opportunity outside of those solicited by the publisher.
Author maintains two web sites that are receiving over 20,000 hits per month – these link to a variety of writing sites. The site is consistently #1 on the Alexa ranking site and the Amazon site in both western, Christian and western author and was in the Christian top 1000. Author maintains a personal sales presence on Amazon, ABE Books, Walmart.com, Barnes and Noble, Writer's West and Prairie Hill Books. Author will search continually for better ways to use technology to market – try to stay on cutting edge others may not be using much yet.
Author will have poster size book cover made and use in personal publicity events. Will make use of publisher supplied materials, samplers, etc to generate maximum exposure.
Individual
community contact strategy
Have a database of individual communities with bookstores and libraries, radio and newspaper contacts, etc. Strategy is to contact bookstores first and try to get them to commit to order so I can say where the books are available when I try for interviews, publicity or book reviews. If it is a town I plan to try and do a visit to, I won't make this contact until the timing is right to coincide with the event. Once I have bookstore support will try for telephone interview and either an interview or a book release at the paper. Will work these contacts daily as long as I can find the contact points, and keep a record of places that are receptive to go on an A list for the future. On those where I will do a signing sometimes offer to buy any overstock at invoice price to encourage them to order an adequate amount, and to keep my stock on hand sufficient to cover if they fail to order enough to do the event. (see DO YOU HAVE MY BOOK?)
Personal marketing
database (0ver 14000 names)
A. Family and friends - A personal mailing describing the book, but making a request for them to help by buying prepublication as a personal favor. Database ( 200 names), Author uses postcards and email to save mailing costs.
B. On-line sales –
Author has contact with twelve online groups that represent a total of 6,000 email contacts. He is linked to over 150 online sites, comes up very high in name search or category search, and maintains a very high online presence.
C. Chamber of Commerce - have the mailing lists of the chambers and fellow chamber execs I have served over the past 26 years. (about 4,000 members)
D. Churches – database of the churches I have attended (2000 members)
E. At Work – the employees and Board of Director (200 members)
F. Database of previous sales (400 names of identified direct sales)
APPENDIX 3 – SPECIAL
MARKETING CONTACTS
A.
B. Christianbooks.com – Promise has been submitted for their distribution consideration – awaiting answer.
C. Over 50 Club – via Fiction Works has agreed to purchase copies as part of membership effort
D. Anderson Marketing handles the books audio and video for 3400 Walmart stores. Working with them to get into the stores, and feel sure with my connections can get into these stores with the right publisher and distribution.
E. Library and school programs- book going into a catalog to reach libraries.
F. Get the book reviewed. Review sites:
1. Writers Write http://www.writerswrite.com/journal/guide.htm
2. BookWire. http://www.bookwire.com/bbr/bbr_reviewpolicy.html
3. Web-Net Book Reviews. http://web-net.org/bookrev/addbook.html
4. The Best Reviews: http://thebestreviews.com
5. Book Page:
6. Inscriptions: http://www.inscriptionsmagazine.com/
7. b-independent.com: http://www.b-independent.com/reviews.htm
8. Word Weaving: http://wordweaving.com/frameindex.html
9. Faithwebbin Network: http://www.faithwebbin.net
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